This weekend (April 8-10), we had the pleasure to join hundreds of like-minded folks at WordCamp London 2016!

Fresh Tracks

There were over 30 sessions ranging from talks geared for developers, programmers, designers, marketers, freelancers, community and all sorts of professionals involved in WordPress and those still beginning to use WordPress. There is a talk for everybody.

WordPress in Croatia
There are many use cases of WordPress – from news sites to business and so on.
One interesting usage of WordPress was in a talk by Emanuel Blagonic on how they use WordPress to create a site for a huge city in Croatia.
Like any project, Emanuel and other developers also experience a lot of challenges along the way. When their city, Rijeka, decided to go with an open source CMS, their citizens have different views on this. With developers and citizens efforts combined, public sites like that one of the city of Rijeka, are on the right track of making public data transparent, accessible and open to all that helps change the face of Croatia.

Winning Big Named Clients If you’re running an agency, the million dollar question is how to win big name clients. That’s exactly what the talk of Tom Greenwood is all about. In gaining popular clients, Wholegrain Digital didn’t hire sales people, didn’t advertise, didn’t bid for tenders, didn’t go networking and they also didn’t pay for referrals. So how did clients come to them? Clients come to them through organic search or usually by word of mouth from other clients. Tom’s advise in winning clients and keeping them is like being a good lover. The foundation of a good relationship is being a good listener, treat the other person fairly and with honesty.

“We won big named clients by downselling rather than upselling.”

By teaching clients how to do things themselves allows them to save time and money. And by being helpful, when they need help in the future, they will remember you and get back to you and most likely give you a contract for a project. According to Tom, winning big name clients like Lenovo, Jamie Oliver and M&S is not a secret. The answer is out in the open: love.

Multilingual WordPress
In this fast paced WordPress world, we want to reach potential clients and users of our services by making WordPress sites multilingual.


Matt Pilarski talks about the benefits of multilingual websites.

There are machine translations, which is not 100% accurate. On the other hand, there are human translation and translation services that capture contexts of emotions, expressions, and are accurate. There are a lot of multilingual plugins to choose from at the repository. His advise is to not enable all languages, because it’ll definitely cause errors.

In conclusion, though there are many solutions there isn’t a perfect one, however there are many solutions that can easily make your site multilingual. Translation services or a simple plugin may do the trick; it all depends on your needs and what works best for you.

It’s About the Community

Starting with a Contributor Day on April 8, attendees were introduced to the basics of contributing to WordPress, how and what they can contribute. We were divided into teams based on the contributions we’d like: Core, Themes, Meta, training, community, polyglots, support, TV and so on. The Polyglots team where we joined was led by Taco. Though we’re in an English speaking country, it’s great to see a massive range of languages where WordPress was translated into: Dutch, Polish, Slovenian, German, Hebrew and Tagalog.

First Time Attendees

A first time WordCamp attendee asked at Contributor Day
“What do you get out it?”
WordPress is an open source platform that powers more than 25% of the web. Not only that companies, developers, designers and other professionals use WordPress to make a living, but WordPress also help give voice to people who need one in the form of democratized publishing.
Contributing to WordPress opens you to a lot of opportunities such as community awareness and you become a part of it. You make new friends, new connections and learn new things from other professionals and contributors which is essential to growth. Contributing to WordPress is never by force; it’s at the person’s own will.

“So why do you do it?”
Contributing to WordPress will make the web more accessible, will provide a great platform today for a better future.

“Anything else that I should know about?”
WordCamp is an open community and everyone is encouraged to have fun, but also be mindful of others. View the Code of Conduct here.

Come with an open mind, take good ideas and plant them like seeds, let the idea grow and make use of these new tips at work or other professional practices.

And of course, don’t forget your WordCamp IDs:


Fun & Games


You’ll definitely feel nostalgic during the after party with some arcade games like Taiko drums, Mario, zeebo, racing games, board games, card games and a lot more!

Continuous Contributions

WordPress Global Translation Day is happening on the 24th of April. It’s a full day of all things WordPress, with live training sessions that starts at 0:00 UTC. There will also be local events that will start in different timezones.

Growing Community

WordCamp London and WordCamps in general are events organized by the community. It can start small from a local meetup.
Bring WordPress to more users, keep the community open and continue growing.


Thank you WordCamp London 2016 for a wonderful weekend. See you next time!