AMIMOTO is one of our services dedicated on High Performance WordPress Cloud Hosting. There are lots of big inspirations in the creation of this service, and the main one is to make our users and clients to be happy. 

Our WordPress Cloud Hosting service, AMIMOTO, was first made available at the AWS Marketplace in 2013 (Amimoto PVM), succeeded by Amimoto HVM in 2014.

Most of our international clients are wondering why we call our WordPress Cloud Hosting service “AMIMOTO”. 

So to celebrate our 100th content, we thought of sharing with you the fun facts of AMIMOTO AMI.

Screen Shot 2015-03-02 at 11.39.12AMIMOTO runs on Amazon Web Services environment, and to launch a virtual server (instance, like AMIMOTO) in the cloud, users need the information provided by AMI or Amazon Machine Image.

What’s cool about it is depending on what you need, you can launch multiple AMIMOTO instances from the same or different AMI.

Of course with AMI, we named our WordPress Cloud Hosting service “AMIMOTO”.  Now the fun bits!

Based on most references consulted, AMIMOTO (網元) dates back as far as Edo period, which is regarded as a “fruitful and successful” era.

Japan is surrounded by the sea, where the main sources of food come from. No wonder Japan has the best and the freshest sushis in the world. Like they say, “with great sushis come great sushi chefs.”


Katsushika Hokusai

Fish and other seafood both being a serious business here, vastly contributed to Japanese economy in old and modern times. And AMIMOTO play a huge role in fishing and its behind the scenes processes.


Utagawa Hiroshige

As a “fishing boss” (amimoto), one of its roles is to decide on the fishermen’s pay. Their wage of course is based on their catch, but there are dark days when the catch isn’t good. So it’s unavoidable to advance cash from the amimoto boss. To loan money is also an obligation of amimoto.

“Typically, an Edo ton’ya (wholesalers) would advance cash to local fishing bosses – “net masters” or Amimoto – for the costs of equipment and would enter into a long-term trade relationship with net masters or with local ton’ya in the vicinity of the fishing port.”

From Theodore Bestor’s “Tsukiji: The Fish Market at the Center of the World”


Katsushika Hokusai

To better understand the power of amimoto, Bestor said on his book that the “amimoto’s control of local fishing grounds was near absolute.”

The “net boss” Amimoto is definitely a massive part of Japanese culture. This is also another reason for naming our WordPress Cloud Hosting Service “AMIMOTO”. Not only that it’s close to our culture, but it’s also a part of our heritage.

Visit us at the AWS Marketplace or join our Amimoto User Group on facebook!